Unless you are among the top three or four best-selling authors at a major publishing house, your publisher and agent will expect you to play a significant role in marketing your work. This is true for many of the well-known authors, the mid-listers, and pretty much everyone else. The writing industry has always been competitive, and today it is much more so. Fewer people buy books in a recession, resulting in decreased revenue for publishers. This translates into smaller marketing budgets all around. The top horses in the stable will get the biggest slices of a shrinking pie, leaving almost nothing for the rest of us to graze upon!
But all is not without hope. There are several things an author can do to promote and market that treasured work of fiction. In this article, I focus on a variety of “virtual world” techniques for creating and maintaining a robust Internet presence to increase your visibility and help you sell more books. Read More